The Challenge
Stockton12 Honda wanted a fresh direction/strategy, and we were given a 90-days window make changes as they were below industry norms relative to customer website engagement and path to purchase processes such as New Shoppers/Conquest, VDP and VIN views as well as overall engagement metrics.
The Implications
The Recommended Solution
The Challenge
With lack of inventory and declining production of new vehicles, dealerships needed a strategy to increase dealership visitation and leverage the strong market presence of Honda.
The Implications
The Recommended Solution
Use our collective voice to promote maintenance by certified techs versus local vendor mean better overall service by applying first party data and VIO targeted video to CTV/OTT and pre-roll and delivering to current Honda owners.
The Challenge
Chalmers Ford was seeing a decline in social and video engagement and asked the GO team to address the digital gaps while also decreasing overall digital spend.
The Implications
The Recommended Solution
Creating stronger “look alike” targeting via social platforms, leveraging Google search relationship with YouTube to create an effective targeting plan and increase form fills/dealer outreach through social engagement.
Share On: