As we pointed out in our most recent blog post, customer retention is vital to a dealership’s success. Implementing marketing tactics geared toward maintaining customer retention is not only smart for your ROI, it is also easy to include in your current marketing strategies. Car dealer loyalty programs, service plans, and effective loyalty focused marketing campaigns can increase customer retention.
We have created numerous branding campaigns to increase customer retention for our clients. One of note is a football branding campaign created for Alabama dealer, Tameron Honda. This campaign launched at the start of the season in 2016. We utilized three tactics:
Create a complete traditional and digital campaign following a consistent theme
Understand the importance of third party reviews to boost customer loyalty
Feature a unique customer benefit
The dealership had a lot to be proud of, including 12 president’s awards, 2016’s DealerRater Dealer of the Year Award, as well as a 2-year maintenance plan and 250,000 mile powertrain guarantee. The campaign’s theme was “what makes a champion?” playing off Crimson Tide’s practically unbeatable season and Tameron’s fantastic offers.
The spot was well received and proved to be a great way to incorporate local interests into a customer loyalty based branding campaign. Tameron continued to be Alabama’s #1 Honda Dealer for 2017 and won the President’s award for the 13th year in a row.
Interested in how a strong branding campaign can increase customer retention? Contact us today!