Senior Integrated Media Strategist - Automotive Advertising | Graham Oleson

PURPOSE:

Responsibility and accountability in researching, planning, buying, and managing client campaign efforts for agency clients. Additionally, follow through on clients’ strategic initiatives, report out on campaign findings and opportunities, optimize campaigns, negotiate with vendors/partners, and serve as a point of contact for strategic campaign implementation across the agency.

CORE RESPONSIBILITIES:

  • Integrate and optimize traditional and digital media executions
  • Work across teams on digital and traditional media strategies
  • Work across platforms to help verify and execute campaigns
  • Monitor campaigns and ensure metrics are tracking properly
  • Troubleshoot campaign issues and determine resolution based on client needs, internal capabilities, and best practices
  • Build media plans and RFP vendors
  • Communicate and negotiate with existing vendor partners
  • Vet possible vendor partners
  • Responsible for monitoring budgets to maximize digital campaign effectiveness and reconciling campaigns to match against plans
  • Work with client services team to develop campaign strategies and provide recommendations
  • Work with clients to present plans and results
  • Build presentations and present to internal team and clients
  • Educate internal staff and external clients

CORE COMPETENCIES:

  • 5+ years of planning and executing media campaigns
  • Ability to effectively present information in a one-on-one and group setting not limited to clients, vendors, and other employees of the organization
  • Knowledge of media planning platforms (e.g. Strata, Media Tools, etc)

ROLES & RESPONSIBILITIES

  • Knowledge of digital management platforms (Google Ads, Google Analytics, Bing Ads, Facebook, Sizmek, etc.)
  • Familiarity with researching consumer behavior
  • Up to date on the latest trends affecting a variety of industries
  • Strategic thinking skills
  • Excellent oral and written communication skills
  • Ability to read, comprehend and write instructions, short correspondence, and memos.
  • Bachelor Degree in Advertising, Marketing, Communications or related field

WORK ENVIRONMENT:

  • Office Environment
  • Microsoft Office – PowerPoint / Word /Excel proficiency required
  • Highly collaborative
  • Interactions across all teams at the agency

KEY PERFORMANCE INDICATORS:

  • Meeting client goals and KPIs through media campaign execution
  • Optimizing campaigns and translating results across internal and external clients
  • Delivering strategic decks outlining recommendations and expected results
  • Campaign quality & delivery
  • Delivery of actionable reporting and recommendations on a regular basis
  • Client satisfaction/retention
  • Peer/staff advocacy and education