2018 Car Dealership Website Best Practices - Automotive Advertising | Graham Oleson

2018 Car Dealership Website Best Practices


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Increase automotive website leads with these best practices for your car dealership website from Graham Oleson.

Maybe you’re thinking about creating a new car dealership website, or you just need a new, better website. In any case, you should know some of the basic essentials about car dealership website design. And no worries, because we’ll teach you the top 4 essentials to make your car dealership website a place customers will find exactly what they need.

• Page Load Time Under 5 seconds
We all lead very busy lives, and sometimes only have a few seconds to wait for a website to load. To satisfy this need for more instantaneous website browsing, a good rule of thumb is to ensure that your website pages are loading within 5 seconds. Up to 40% of people will abandon your site if it takes longer than 5 seconds to load.

• Actual vehicle images, no stock photos
Stock photos can detour a customer from learning more about a vehicle listed on your website. Users want to see images of the actual vehicle they’re researching. Too many stock images says there’s something hidden and can kill a dealer’s credibility. If you don’t have photos of all the vehicle’s angels, try to get at least one, a photo coming soon placeholder can also be a better alternative.

• Mobile Friendly
According to statista.com, more than half of all global web pages served in 2017 were on mobile phones. This trend, shows the importance of having a mobile friendly website. Consumers are no longer only surfing the web from their homes, but at the dealership as well. Ensuring that you have a responsive website design helps customers find what they’re looking for. Search engines like Google also give preference to mobile websites.

• Customer reviews
People love other people’s opinions even if the other people are strangers they’ve never met, they will take their advice over anything they read from a dealer. Connecting to online review websites like Google My Business or Yelp, gives your dealership credibility and helps customers make purchasing decisions.

Get Professional Dealer Advertising Consulting

Every dealership needs a great website to compete online. If yours is outdated, not responsive or mobile friendly and is not performing well on search engines, then it is time to update. Contact us today to learn great ideas on how you can improve your website.

To create advertising and marketing strategies guaranteed to increase leads, talk to us today.

Call (800) 641-5027 or contact us online today!