How does a dealership rocket from last in its dealer zone to #1 with no new spending? By reaching a broader audience.
Working with a midsized import dealership located about an hour northwest of Los Angeles, Graham Oleson recommended a shift from their usual mix of radio, newspaper and print that was only impacting buyers in their immediate area. We suggested moving a sizable portion of the dealer’s ad spend toward a digital search campaign that could put them in the consideration set for shoppers both in their current market and in the huge Los Angeles market.
It paid off big.