The Automotive Advertising and Marketing Blog | Graham Oleson

That Tall White Column on the Left of the Chart?

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Customer for Life

Graham Oleson recently won a great new client Johnson City Honda in Tennessee. With an understanding for the importance of building a brand and building connections with customers, Johnson City Honda offers a Lifetime Worry-Free Guarantee on every new Honda they sell as well as select used vehicles. When the Graham Oleson team learned about this, we immediately saw an opportunity to bring this connection to life in a new way.

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Kudos to Six Exceptional Dealers

Every year, DealerRater recognizes a select number of car dealerships across the United States and Canada for outstanding customer satisfaction based on customers’ online reviews posted on

This year, Graham Oleson congratulates six dealers we work with for making the list.

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AWD Event

There are certain points in the year that most people just don’t think of heading to a car dealership. And one of these points is the dead of winter. Much of this slowdown in dealer traffic is driven by winter storms that discourage shoppers from visiting a dealership or looking at cars on a lot. But the same harsh weather that can keep so many buyers away actually creates a great marketing opportunity.

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You can have your cake and eat it too


There are only two times a year a Honda dealer can say clearance – Summer Clearance and Year-end Clearance during Happy Honda Days. Honda Dealer Advertising Associations (HDAAs) need to seize this opportunity to talk clearance using the most media weight and the most persuasive message possible.

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