The Automotive Advertising and Marketing Blog | Graham Oleson

Traditional Auto Dealer Advertising

Graham Oleson is a forward-thinking auto dealer advertising agency that still understands the power of traditional channels like TV, Radio, Direct Mail, and Out of Home.

The industry migration to a digital-first mindset isn’t slowing down, but that doesn’t mean dealers slow to adapt should be looked at as tech-challenged stragglers.

You know traditional strategies still have the ability to drive success for your dealership. With a marketing partner that understands how to maximize the power of offline advertising, and how to enhance offline efforts with smart investments in online marketing, you’ll be able to raise your overall advertising game while staying true to your brand.

Check out our digital automotive marketing services page for more information about what we do to help dealers generate more business through online channels.

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3 Automotive Marketing Trends to Watch in 2017

automotive advertising trends of 2017

With 2016 is in the rearview mirror, it’s time to look ahead to 2017 and the key automotive marketing trends that are likely to dominate the year to come.

At Graham Oleson, we are always looking for ways to help dealers get ahead and stay ahead of their competition. Our team took some time recently to predict which developing storylines will be the most important for the auto industry in the near future.

Here are our choices for the top three automotive marketing trends to watch in 2017.

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Dealership Digital Advertising Advice for the Holidays

This is the time of the year that auto dealer advertising firms all weigh in with tips on the best digital advertising strategies for the holidays. Unfortunately, it’s never quite so simple as following a few general pieces of advice from someone that doesn’t know you, your business, or your customers. 

Car dealership holiday digital advertising strategies should be discussed in the unique context of your dealership, your budget, and your audience. With this article, let’s focus on the contextual foundation that should shape your digital advertising strategy for the 2016 holiday season and beyond. 

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Mobile Automotive Marketing – Why Dealers Need to Think Mobile-First

When and the location analytics experts at Placed teamed up for a study on car buyers, it was a great opportunity for automotive retailers to gain new insights into the ways smartphones and mobile devices are affecting customer behavior on the lot.

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Google Removes Right-Side Paid Search Results

It’s been a busy week for Google as the search giant has completed a permanent change to remove paid search ads from the right-hand side of the search engine results page (SERP). This may come as a surprise, but actually Google has been silently experimenting with this new layout for the last 5 years, with a more concerted effort in the latter part of 2015. To compensate for the loss of the right rail of search (usually anywhere between three and six text ads), Google has actually added a paid result on the top for searches that they define as “highly commercial.”

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