The Automotive Advertising and Marketing Blog | Graham Oleson

Top PPC Mistakes Dealers Make


ppc

From dealers to manufactures, paid search ads are used to capture the attention of people online looking for their next vehicle. So whether you have years of experience or just starting out in paid search it never hurts to understand common mistakes and how to avoid them.

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Utilizing Six Second Bumper Ads in Automotive Advertising


6 second automotive bumper ads

In our last blog post we discussed two important trends in online video for automotive advertising in 2018, OTT and six second bumper ads. Six second bumper ads are:

  • Quick and to the point
  • Impactful
  • Improve frequency
  • Affordable

Although this format may seem limited, Google and YouTube say that six seconds is the optimal length that the audience will watch, listen, and recall your ad.  At Graham Oleson, we created two six second ads to accompany a thirty second campaign. These short ads prove that the possibilities are endless when creating a full campaign.

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Two Automotive Video Marketing Strategies You MUST Try in 2018


automotive video advertising on a wide screen

2017 has come and gone, and there’s never been a better time to ensure you’re maximizing your automotive video marketing strategy.

At Graham Oleson, we are constantly looking toward the future for techniques to help dealers succeed. Here are some of the top video marketing strategies that you should be keeping an eye on in 2018.

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Improving Customer Loyalty for Auto Dealers: 3 Can’t Miss Strategies


customer-loyalty

Focusing only on attracting new customers is one of the most common marketing mistakes made by car dealers.

Reeling in a buyer that has never purchased from you before certainly is a valuable win for your business. Unfortunately, it’s also often an expensive win.

When it comes to marketing, it’s all about return on investment. And, when it comes to ROI, the best bang for a car dealer’s buck usually comes from customer retention, not new customer attraction.

If you don’t have a customer retention game plan, you are missing out on an incredible opportunity for increasing sales. Don’t worry: this article has three can’t miss strategies for improving customer loyalty for auto dealers.

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7 Car Dealership Advertising Ideas Proven to Increase Car Sales


proven car dealership advertising ideas

Car sales numbers may be strong so far in many markets around the US, but that doesn’t mean it’s hard to find an auto dealer struggling to attract a consistent stream of leads. For some, their customer generation problem stems from one source: a lack of fresh, unique, impactful car dealership advertising ideas. 

Vehicle consumers are spending more and more time researching their decisions on the internet before heading out to a car lot. They read reviews, ask for advice on social media, and compare specs and stats. 

It takes stellar marketing and advertisements — not just on traditional auto dealer advertising mediums like TV and radio — to establish the kind of brand identity and authority that will cut through all the noise consumers are exposed to when shopping for a car.

If your current car dealership marketing strategies aren’t cutting it, don’t fear. We’ve got a long list of ideas to get any car salesman or dealer back on the road to successful lead generation. 

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