Want to understand all the most important tech stats and trends for 2018? Legendary venture capitalist Mary Meeker has just released the 2018 version of her famous Internet Trends report. It covers everything from mobile to commerce to the competition between tech giants. In her report she covers a number of important digital trends that impact the automotive industry as well.
Facebook has become one of the most popular and visited websites in the world. With an enormous user base, hyper-targeting and wide exposure to the right audience, Facebook is now one of the more important advertising options for dealer marketing.
As online video continues to become the number one way users consume content via social media, it has become paramount that video is included in your marketing mix. As a result of video’s popularity, live video, also known as live streaming, has become a tool for dealer advertising. This real-time interaction of live video provides increased brand transparency, relatability, and loyalty. It gives users the impression they are getting a “sneak peek” or exclusive access to your dealership.
From dealers to manufactures, paid search ads are used to capture the attention of people online looking for their next vehicle. So whether you have years of experience or just starting out in paid search it never hurts to understand common mistakes and how to avoid them.
In our last blog post we discussed two important trends in online video for automotive advertising in 2018, OTT and six second bumper ads. Six second bumper ads are:
Although this format may seem limited, Google and YouTube say that six seconds is the optimal length that the audience will watch, listen, and recall your ad. At Graham Oleson, we created two six second ads to accompany a thirty second campaign. These short ads prove that the possibilities are endless when creating a full campaign.
