As online video continues to become the number one way users consume content via social media, it has become paramount that video is included in your marketing mix. As a result of video’s popularity, live video, also known as or live streaming, has become a tool for dealer advertising. This real-time interaction of live video provides increased brand transparency, relatability, and loyalty. It gives users the impression they are getting a “sneak peek” or exclusive access to your dealership.
From dealers to manufactures, paid search ads are used to capture the attention of people online looking for their next vehicle. So whether you have years of experience or just starting out in paid search it never hurts to understand common mistakes and how to avoid them.
In our last blog post we discussed two important trends in online video for automotive advertising in 2018, OTT and six second bumper ads. Six second bumper ads are:
Although this format may seem limited, Google and YouTube say that six seconds is the optimal length that the audience will watch, listen, and recall your ad. At Graham Oleson, we created two six second ads to accompany a thirty second campaign. These short ads prove that the possibilities are endless when creating a full campaign.
2017 has come and gone, and there’s never been a better time to ensure you’re maximizing your automotive video marketing strategy.
At Graham Oleson, we are constantly looking toward the future for techniques to help dealers succeed. Here are some of the top video marketing strategies that you should be keeping an eye on in 2018.
Focusing only on attracting new customers is one of the most common marketing mistakes made by car dealers.
Reeling in a buyer that has never purchased from you before certainly is a valuable win for your business. Unfortunately, it’s also often an expensive win.
When it comes to marketing, it’s all about return on investment. And, when it comes to ROI, the best bang for a car dealer’s buck usually comes from customer retention, not new customer attraction.
If you don’t have a customer retention game plan, you are missing out on an incredible opportunity for increasing sales. Don’t worry: this article has three can’t miss strategies for improving customer loyalty for auto dealers.
