2017 car sales numbers may be strong so far in many markets around the US, but that doesn’t mean it’s hard to find an auto dealer struggling to attract a consistent stream of leads. For some, their customer generation problem stems from one source: a lack of fresh, unique, impactful car dealership advertising ideas.
Vehicle consumers are spending more and more time researching their decisions on the internet before heading out to a car lot. They read reviews, ask for advice on social media, and compare specs and stats.
It takes stellar marketing and advertisements — not just on traditional auto dealer advertising mediums like TV and radio — to establish the kind of brand identity and authority that will cut through all the noise consumers are exposed to when shopping for a car.
If your current car dealership marketing strategies aren’t cutting it, don’t fear. We’ve got a long list of ideas to get any car salesman or dealer back on the road to successful lead generation.