Our ALS Ice Bucket Challenge | Graham Oleson

ALS Ice Bucket Challenge


While this summer didn’t really have a song that brought the World Wide Web together, the ALS Ice Bucket Challenge did. Many of us were challenged individually, so we decided to take the dare together. We waited until our end-of-summer BBQ to fill our buckets and donate to ALS research. Of course Colorado Springs brought us 50 degree weather that day. No big deal.


According to Forbes, The ALS Ice Bucket Challenge has raised $100 million in about a month. That’s a 3,500% increase from what they raised during the same period last year. Not only has it raised a significant amount of money and spread awareness about an ambiguous disease – it once again proved the power of social media. While the viral success of the ALS Ice Bucket Challenge was unanticipated, we can probably expect more “shareable dares” to show up on social media platforms for marketing purposes. Stay tuned.

Our Northwest Toyota Team, took a drier route, and recently spent a busy morning at the local Care and Share Food Bank of Southern Colorado. This Food Bank supplies food to more than 300 partner agencies – pantries, soup kitchens and shelters – throughout 52,000 square miles of Southern Colorado to help fight hunger.

The team spent the morning sorting and re-packing pallets of food that had been donated from a recent trade show. Not only was this a great team building exercise, but this effort allowed us to give back to the community and help those in need.