Digital Advertising and Online Presence
- Update your business hours for sales and service on your website
- Create a page on your website that tells consumers what your dealership is doing to maintain social distancing and proper sanitation practices
- Follow this up with a banner or header on your homepage that directs to this page
- Explain clearly on your website how sales is operating – delivery, appointment, etc.
- Highlight online sales on your website
- Follow-up on EVERY internet lead immediately
- Work with your marketing partners to whitelist keywords (sites and articles) regarding health, fitness, and news to in-market shoppers.
- Blacklist terms and programs correlated with negative terms, such as coronavirus deaths, ICU bed shortage, etc.
- Update your SEM copy to reflect if you are open for sales and service, highlight home delivery/concierge, and reduce local campaign budgets