Update your business hours for sales and service on your website
Create a page on your website that tells consumers what your dealership is doing to maintain social distancing and proper sanitation practices
Follow this up with a banner or header on your homepage that directs to this page
Explain clearly on your website how sales is operating – delivery, appointment, etc.
Highlight online sales on your website
Follow-up on EVERY internet lead immediately
Work with your marketing partners to whitelist keywords (sites and articles) regarding health, fitness, and news to in-market shoppers.
Blacklist terms and programs correlated with negative terms, such as coronavirus deaths, ICU bed shortage, etc.
Update your SEM copy to reflect if you are open for sales and service, highlight home delivery/concierge, and reduce local campaign budgets
Google My Business
Update hours to reflect if you are open or closed or if there are special hours
Enable messaging through GMB to enable easy communication with shoppers
Update your business description about what you are doing to protect your consumers during this time. i.e. “Now offering car pick-up and delivery”
Stay active on social platforms so your customers know you’re there and remain top of mind
Make sure messaging is enabled within your Facebook business to allow additional ways for your consumers to get in touch
Consider unique offers: • Double the government stimulus check • Free oil change (and pick-up and drop off) for Doctors and people working for essential businesses • For each vehicle sold, donate medical supplies or a dollar amount