Going Local


Different vehicle brands mean different things to people in various parts of the country. This can be driven by physical distinctions like geography and climate, or by more subjective distinctions like culture and local interest. When these distinct perspectives exist, localized messaging can greatly increase the connection with the audience.

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That Tall White Column on the Left of the Chart?


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Customer for Life


Graham Oleson recently won a great new client Johnson City Honda in Tennessee. With an understanding for the importance of building a brand and building connections with customers, Johnson City Honda offers a Lifetime Worry-Free Guarantee on every new Honda they sell as well as select used vehicles. When the Graham Oleson team learned about this, we immediately saw an opportunity to bring this connection to life in a new way.

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Kudos to Six Exceptional Dealers


Every year, DealerRater recognizes a select number of car dealerships across the United States and Canada for outstanding customer satisfaction based on customers’ online reviews posted on DealerRater.com.

This year, Graham Oleson congratulates six dealers we work with for making the list.

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AWD Event


There are certain points in the year that most people just don’t think of heading to a car dealership. And one of these points is the dead of winter. Much of this slowdown in dealer traffic is driven by winter storms that discourage shoppers from visiting a dealership or looking at cars on a lot. But the same harsh weather that can keep so many buyers away actually creates a great marketing opportunity.

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