Increasing Car Dealer Visibility Where It Matters Most: Online.

Graham Oleson automotive digital marketing services give dealers the tools to influence consumer demand at every stage of the increasingly web-driven car shopping process.

Your target audience is already on search engines, video sites, social platforms, and email. Let us help you reach the in-market buyers that are the lifeblood of your business with customized, innovative, efficient and effective campaigns.

We are automotive digital marketing specialists with a deep understanding of the auto industry and the unique challenges dealerships face when marketing their brands and their products online.

Learn How Our Digital Advertising Can Benefit Your Dealership

Automotive Digital Marketing Strategy

Mobile

From behavioral targeting to geo-fencing and beyond, our strategies are highly effective at honing in on shoppers on mobile devices. Graham Oleson will help you drive more in-store visits with engaging mobile creative and efficient budgets.

Social

Nearly 4 out of 5 internet users are active on Facebook. Combined with the popularity of platforms like Twitter, Instagram and Pinterest, it’s clear that automotive social media marketing is a vital channel for dealerships looking to increase their online visibility.

Paid social advertising is one of the most effective ways to target car buyers digitally. These platforms allow ads to be targeted precisely using advanced social demographics.

Video

Your target audience is 27 times more likely to click through a video ad than a banner.

When done right, automotive video marketing is one of the most powerful ways to deliver your message to car shoppers. Graham Oleson creates immersive, engaging video content for car dealers right here in our own state-of-the-art production studio.

We’ll use video to help you use video to capture the attention of carefully-targeted audiences in email, social platforms, YouTube, your own site, and beyond. Ask us about our innovative OTT video advertising strategies targeting cable cutters on over-the-top devices.

Email

Weekly promotions, new model year announcements, sales milestones — there are many important messages dealers can communicate to their audience through email. Our automotive digital marketing specialists are well-versed in the email strategies that drive more traffic to your lot and impact your bottom line.

ROI

In monthly strategy meetings with you, our team will constantly reassess your needs and track the progress of campaigns. We provide clear reporting that ensures you know how each ad is performing, how much each click is costing you, and how effective your budget is being spent. When needed, we will suggest budget adjustments that accurately reflect your changing priorities based on seasonality and market trends.

 

Automotive Digital Marketing Case Studies

Want to see some real world examples of automotive digital marketing in action? For a closer look at the amazing results we have produced for dealers just like you, check out our digital marketplace case study.

Here’s a snapshot of results from some of our recent digital campaigns:

  • Hyperlocal pinpoint targeting produced a click through rate (CTR) that was 206 percent higher than the benchmark
  • Embedded video units achieved a 12 percent higher play rate, a CTR boost of 11 percent and a 20 percent reduction in costs.
  • Digital strategies targeting cord cutters produced a 50 percent boost in website visits from consumers age 25 to 34.
  • Household extension ads boosted CTRs 350 percent above benchmarks and produced an astounding video completion rate of 80 percent.

Automotive Digital Marketing Trends

The power of automotive digital marketing is growing, and there is no stopping it now. According to an eMarketer survey in 2015, automotive industry spend on digital advertising is forecasted to maintain double digit growth through 2020. Internet marketing isn’t a fad that dealers can ignore or take lightly. Your competitors are already targeting online consumers. Can you do it better?

Graham Oleson is here to help you ride the wave of automotive digital marketing to a brighter future. It’s all too easy to drown in the variety of platforms and strategies for advertising your dealership on the internet. Our team has helped hundreds of dealers place themselves on the cutting edge of automotive digital marketing.

Whether it’s mobile, video, social, or over the top media buying, you can trust us to keep you ahead of the trends and in front of your customers.

Work with Graham Oleson

Our objective is simple. We aim use the best automotive digital marketing strategies to increase engagement with your brand and grow your business.

Graham Oleson been a leading automotive advertising agency since 1978, and we’ve been on the cutting edge of automotive digital marketing since its inception.

Hundreds of dealerships throughout North America have successfully partnered with us already. Contact us today to learn more about how we can help you.

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Learn How Our Digital Advertising Can Benefit Your Dealership